Selling for an average price of $10 or less, it is easy to see why Moscato is so popular. “Moscato is a good gateway wine for people that don’t typically drink wine. It’s sweet and it’s not intimidating,” said Megan Metcalf, editor of US trade publication Wine & Spirits Daily, adding, “People who would have drunk White Zinfandel are now drinking Moscato.” This is backed up by US wine consumption figures, showing a significant drop in sales of white zinfandel and huge increases in sales of Moscato.
- *Shudders*
The Exceptional Rise of Moscato Wine Trends 2012